The Ganser Company, a Madison staple, exudes the comfort of a warm quilt on a chilly Wisconsin day. Established in 1939 by Ernest Ganser, a robust farmer from Lodi, Wisconsin, during the Great Depression, the company shifted from agriculture to building, applying the same dedication to roofing and siding in Madison and Dane County as Ernest did to his crops. Over the years, like changing seasons, the company grew under the care of Ernest’s descendants: his son Hugh, grandson Dennis, great-grandsons Travis and Marc, and now a fifth generation."